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Estée Lauder was an American businesswoman who co-founded the Estée Lauder Companies, turning a small family operation into a massive cosmetics and skincare corporation that aggressively dominated the luxury beauty market. Known for her manipulative marketing tactics and the belief that "telephone, telegraph, tell a woman" was the most effective way to spread messages, she helped entrench unrealistic beauty standards and fuel an industry built on insecurity, brand elitism, and relentless consumerism.